A growing brand is one TCPA class action, FTC inquiry, or state-AG letter away from a very bad quarter. Here's how Maverick Ventures keeps your campaigns scaling — and your legal team sleeping at night.
Regulatory Frameworks We Operate Within
TCPA violations carry statutory damages of $500–$1,500 per call or text — and class-action plaintiffs are aggressive. We treat every U.S. phone-based lead like it could end up in a deposition exhibit.
Following the FCC's 2024 one-to-one consent ruling, we've rebuilt every consent form and call-routing flow we operate to capture express written consent that names your brand specifically — not a generic list of "marketing partners."
CAN-SPAM is the federal floor for commercial email — and at $51,744 per violating message, you don't want to test the upper bound. We treat the law as the minimum bar and design every campaign to clear it by a comfortable margin.
For SMS, we apply the same rigor under TCPA + CTIA messaging guidelines — including double opt-in for promotional traffic, STOP/HELP honor, and clear cadence disclosures at sign-up.
"Truth in advertising" is enforceable. The FTC has the authority to issue civil penalties, consent decrees, and refund orders — and post-2023, the agency has been notably more aggressive on health, finance, and dark-pattern subscriptions.
We review every creative concept — copy, image, video, testimonial, advertorial — against the FTC's substantiation, endorsement, and disclosure guides before it goes live.
California started it. Virginia, Colorado, Connecticut, Utah, Texas, and a growing list of states have followed. Each carries the right to access, delete, correct, opt out of sale/share, and (in some states) limit the use of sensitive personal information.
Our default posture: treat every U.S. consumer like a Californian. It's cheaper than building 50 different compliance workflows — and it's where the law is heading anyway.
A five-layer screening process every U.S. lead passes through before it ever hits your CRM.
Real-time email, phone, and address validation at form submit. No "[email protected]" or 555-numbers.
Headless-browser fingerprinting, VPN/proxy detection, and behavioral biometrics on every submission.
National DNC, internal suppression, litigator lists, and your own customer-list dedupe.
State licensing, age, income, FICO band, and vertical-specific qualification rules.
5% of every batch reviewed by a human QA analyst. Anomalies trigger a full-batch hold.
A state attorney general inquiry, FTC CID, or class-action discovery request can demand consent records, creative archives, and vendor logs at any time. We retain everything for the full statute-of-limitations period — and our compliance team will produce records on your behalf within 5 business days, free of charge, for any active client.
Our standard MSA includes mutual indemnification for breach of compliance commitments, and we'll connect you with U.S. ad-tech defense counsel if you ever need it.
Our in-house compliance team is happy to answer specific TCPA, FTC, or state-privacy questions before you sign anything — even if you don't end up working with us.
Email Our Compliance TeamThis page is informational and does not constitute legal advice. Always consult qualified counsel for your specific situation.
