Maverick Ventures
Case Studies

Real Results for Real U.S. Brands

A look at the campaigns we've built, the numbers we've moved, and the U.S. brands we've helped scale across regulated and unregulated verticals.

$42M+
Managed Ad Spend
3.8x
Avg. Client ROAS
38%
Avg. CPL Reduction
1M+
Leads Generated
Tech & SaaS

San Francisco B2B SaaS Doubles Demo Pipeline in 90 Days

A Series B B2B SaaS company based in San Francisco was struggling with rising CAC on LinkedIn Ads. They needed a multi-channel approach to fill their AE pipeline with qualified demos — without inflating spend.

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The Numbers

+106%
Qualified Demos
-34%
Cost Per Demo
4.2x
Pipeline ROAS

What We Did

  • Diversified spend across LinkedIn, Google Performance Max, and Meta job-title targeting
  • Built 6 vertical-specific landers (FinTech, HealthTech, RetailTech, etc.)
  • Implemented server-side conversion tracking via Meta CAPI + GA4

The Numbers

+312%
Inbound Calls
+41%
Connect Rate
$0
TCPA Complaints

What We Did

  • Built state-by-state buyer routing matched to client's agent licensing
  • Implemented one-to-one TCPA consent capture with timestamped logging
  • Sunset-time enforcement to prevent after-hours calls per state DNC
Insurance

Chicago Insurance Brand 4x's Call Volume — Zero TCPA Issues

A multi-state auto and Medicare insurance agency in Chicago needed inbound calls — but had been burned twice by lead vendors that didn't respect state licensing or TCPA consent. They needed a compliance-first partner.

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Travel & Hospitality

Miami Boutique Hotel Chain Cuts CPA 47% with TikTok + Pinterest

A four-property boutique hotel group in South Florida was overly dependent on Google Hotel Ads and Expedia. Direct-booking margins were shrinking. They needed a brand-led acquisition engine that didn't pay 18% to an OTA.

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The Numbers

-47%
Cost Per Booking
+218%
Direct Bookings
5.7x
TikTok ROAS

What We Did

  • Produced 60+ short-form vertical creatives showcasing each property's signature experiences
  • Launched Pinterest seasonal campaigns 90 days ahead of peak booking windows
  • Connected booking engine to Meta CAPI for offline conversion attribution

The Numbers

3.4x
Blended ROAS
+183%
Monthly Revenue
-22%
Customer CAC

What We Did

  • UGC creative engine — 40 new videos per month across Meta and TikTok
  • Klaviyo lifecycle flows with abandoned cart + browse abandonment + post-purchase
  • FTC-safe testimonial review for every health/wellness claim before going live
DTC & Lifestyle

Los Angeles DTC Wellness Brand 3.4x's ROAS in One Quarter

An LA-based DTC supplement brand was struggling with iOS 14.5 attribution issues and dropping Meta ROAS. They needed a creative-heavy approach plus a real-time data layer to make smart spend decisions again.

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Home Services

Austin HVAC Operator Triples Service Calls with Geo-Targeted Pay-Per-Call

A regional HVAC operator covering Texas, Oklahoma, and Louisiana needed inbound emergency-repair calls during peak summer demand — without paying a lead-aggregator markup on every call.

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The Numbers

+295%
Service Calls
-31%
Cost Per Call
68%
Booked Rate

What We Did

  • ZIP-radius targeting tied to the operator's 3-truck service footprint
  • Heat-dome reactive ad scheduling — bid up during 95°F+ days
  • Ringba call routing with IVR pre-qualification before transfer

The Numbers

-38%
Blended CPL
+162%
Funded Loans
100%
TCPA Audit Pass

What We Did

  • Built native advertorial funnels on Taboola, Outbrain, and Revcontent
  • ActiveProspect TrustedForm consent capture on every submission
  • State-specific lender stacking — 50-state lender matrix with daily caps
Financial Services

New York FinTech Lender 2.6x's Funded Loans with TCPA-Clean Native Ads

A licensed personal-loan lender operating in 47 states needed a scalable lead source that didn't put their license at risk. After multiple unsuccessful agency pilots, they came to us for a compliance-first build.

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By the Numbers

Average Lift Across Our U.S. Portfolio

Benchmarks across 100+ active U.S. brand engagements over the past 24 months.

SaaS
3.1x
Average MQL Volume Lift
DTC
2.8x
Average Blended ROAS
Insurance
-29%
Average Cost Per Call
Travel
+167%
Direct Bookings

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